IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.
3rd Party competitive analysis, market benchmarking, strategy validation, opportunity identification
Strategic decisions based on insights, data and expert advice
Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships.
IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.
Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Vice President, Worldwide Custom Analytics Practice
Consulting Director, Custom Analytics Practice
IDC's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker. Increase market share via stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your global customers.
Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Vice President, Quantitative Research Group, Custom Solutions
Research Vice President
Research Manager, Survey & Analysis
Deepen engagement at every touch point with IDC branded social, mobile, and multi-channel assets. IDC’s Integrated Marketing experts collaborate with you to build and deliver messaging, assets, tactics, and marketing execution that support your goals.
See our Content Marketing Services showcase for sample deliverables.
Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Group Vice President, Content Marketing Services
Vice President, Custom Solutions, Project Resource Office & Content Marketing Services
Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions
IDC's Thought Leadership practice provides leading edge content that elevates your brand image and associates your company with emerging technology trends – to drive your global media coverage, market awareness, and re-define your client dialogue.
See our Thought Leadership Services showcase for sample deliverables.
Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Vice President, Custom Solutions, Project Resource Office & Content Marketing Services
Group Vice President, Content Marketing Services
IDC’s Business Value Strategy practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue
See our Business Value Strategy Services showcase for sample deliverables.
Refocus your sales team on demonstrating the customer value and ROI of your IT solutions – so you can generate more leads and shorten the sales cycle.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Vice President, Business Value Strategy Practice
Research Director, Business Value Strategy Practice
IDC's Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. Improve your influence with partners and maximize the return of your partnering investment.
See our Partnering Services showcase for sample deliverables.
Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Vice President, IDC Global Partnering Practice, Custom Solutions
Program Vice President, Channels and Alliances
IDC's Sales Enablement practice empowers your organization to sell more effectively and work more productively by making your sales conversations highly relevant to your buyers' needs.
See our Sales Enablement Services showcase for sample deliverables.
Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with their prospects and buyers.
Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.
Consulting Vice President, IDC Insights
Group Vice President, Content Marketing Services
